Huddersfield New College has revealed that BTEC Art and Design students are working on a very special project which will see them rebranding the College’s Dining Area with a new look, feel and name!
Students on the full-time course have been given an additional opportunity to gain first hand experience of working on a live client brief, and the chance to see their ideas used by HNC when the Dining Area receives a fresh new makeover.
Over the coming weeks students on the course will be undertaking market research, developing design concepts, and looking at how the College’s Dining Area can be appealing to young people. As they would in a real-life scenario, the group will be asking for client feedback and ensuring they are considering aspects such as colour palettes and existing branding.
Following this, the group will present their ideas and one of these will be chosen by senior staff at the College to be used in a fresh new look for the Dining Area. Students on this hands on course are given the opportunity to develop their skills across the full complement of Art and Design techniques which are developed through completion of briefs set against contemporary trends and real-life scenarios
Luke Ingham, Teacher of BTEC Art and Design comments: “Students studying BTEC Art and Design nurture their talents and specialisms through real-life briefs which helps them to see where the subject may take them and identify their personal passions and specialisms. This particular brief will give them a real flavour of what they could expect in careers such as Graphic Design as they will be working on every step of the project, from understanding the initial brief to delivery of high quality ideas to the client. As part of this, they will be involved in everything from researching current trends and making sure they have understood the client’s needs to developing their ideas in a visual format, and presenting these. This project is a fantastic example of how students not only nurture their artistic talents, but also gain a huge wider skillset as part of their learning journey.”
Hayley Doyle, Director of Marketing adds: “A quick walk around our Art department demonstrates the exceptional talents of our students and the professional standards they work at. We are so excited to see their ideas after presenting our brief to them, and look forward to choosing one of these to give our Dining Area a fresh new look, feel and name. As well as enhancing one of our key social spaces, this is a fantastic opportunity for our young people who will be able to showcase this project in their portfolios.”