Fairtrade Week is promoted every year at the college to help to create greater awareness about Fairtrade, its values and products. This year's activity started in the week commencing 6th March and ran through out the whole week.
During the week, students were educated about Fairtrade through different activities, including a social media campaign.
To get the week started, the student union conducted a survey about whether College students would choose Fairtrade products over Value for Money ones. Only 40% said they would choose Fairtrade products. At the end of the week, the same survey showed that 69% will now actively choose Fairtrade products, showing that the right information can help to change minds!
During the week, Fairtrade merchandise was available for all to purchase.
On the Friday, the College closed Fairtrade week with an Indian themed menu that only used Fairtrade produce. We were impressed with how many students
The College also welcomed a special guest on the Friday morning, as the Co-operative College had organised for Veena Bar to come in to talk to students about the ethical values behind Fairtrade and why it’s increasingly important and necessary that we consider carefully where the products we are purchasing come from.
Lee Speight, Student Enrichment Manager, who organised the week of activity, said “The week was a great success. We are incredibly pleased that we were able to convince a lot of students about the importance of being Fairtrade advocates.”